Successful developer communities aren’t built by marketing, and sometimes happen in spite of it. —Tom Wentworth
Here’s a tension every developer-focused company faces: you need to reach your audience, but traditional business-to-business marketing tactics aren’t effective.
Developers famously ignore conventional B2B marketing methods like white papers, gated content, webinars, cold outreach, and paid advertising. The way that developers do learn about new tools and techniques is usually from other developers. Read more »
Today I’m excited to tell you about DeveloperMode, a new company that’s helping businesses attract and retain developers using the medium they know best: code. First, a little background.
Since 2013 I’ve been working for companies who build tools for developers. As the VP Engineering at Keen IO I worked with a very talented team to build an API for analytics. After that, I was the Developer Relations Lead at Algolia, helping developers discover and get the most out of a very powerful search API. Read more »